From concept and production to full digital strategy.
For 8 years, I’ve been behind the feed of some of the most ambitious brands.
I’m a Creative Director and full marketing strategist.
I work end to end, planning and directing photoshoots, developing creative concepts, and shaping what happens once the content goes live: Instagram strategy, content calendars, Meta Ads, and PR.
When one person owns the entire chain, the creative is made with the channel in mind from the very beginning, and it shows in the results.
From the first idea to the end result.
The concept and visual language behind everything a brand puts out, from the first moodboard to the final edit. Every shoot, post and campaign looks and sounds like the same brand.
End-to-end production: concept, location, casting, styling and art direction on set. Every shot is planned for where it will live, so it works on the feed, in ads and in print.
Instagram strategy, content calendars and the day-to-day direction of the feed. What to post, when and why, adjusted to what the numbers show.
Paid campaigns on Meta, with creative made for each format from the start. Angles are tested and the ads that bring results get the budget.
Campaign visuals, social templates and the graphic details that keep a brand consistent across every channel. Design that serves the message instead of decorating it.
Getting the brand talked about, through press outreach and relationships with editors and creators. Coverage that builds credibility and supports the rest of the campaign.